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Posts Tagged: Price of Ownership

Book Review
Predictably Irrational
September 22, 2016
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Predictably Irrational
Consumer theory forms an integral part of microeconomic analysis. There are certain assumptions that we use while analyzing consumer behavior. Any theorem that we can think of in this context is considered incomplete without the assumption that consumers act rationally in order to maximize their utilities.  But every day we come across people whose spending […]