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This one-day international research conference aims to bring together scholars working on some of central themes that currently define the rise of Eurasia and its implications for East-West business and economic relations, including (but not restricted to): China’s soft power: The New Silk Road and the Asian Infrastructure Investment Bank. Central Asia: Opening up to international investments and diversifying. Energy: avoiding conflicts, promoting sustainability. Shifting power: Europe’s economic stagnation and potential fragmentation. Migration: The patterns and economics of Eurasian migration. Security: European sanctions against Russia: Time to redefine EU-Russian relations? Conflict: Doing business in a heterogeneous and volatile continent. Higher education: what are the opportunities for expansion and development of higher education, and in particular business school co-operation across the continent? And Many More